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Salud, Ciencia y Tecnología Metaverse Basic and Applied Research Data & Metadata Interdisciplinary Rehabilitation Salud, Ciencia y Tecnología - Serie de Conferencias Community and Interculturality in Dialogue Seminars in Medical Writing and Education Health Leadership and Quality of Life Gamification and Augmented Reality Southern perspective / Perspectiva austral
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Original
Published: 2022-04-11
DOI: https://doi.org/10.56294/hl202217

Positioning of the brand SingleTrack bicycle workshop in the Quirinal neighborhood of Bogota: Strategies for the year 2023

By
Andrea del Pilar González Ruiz ,
Andrea del Pilar González Ruiz

Corporación Unificada Nacional de Educación Superior

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Johanna Andrea Montoya Falla ,
Johanna Andrea Montoya Falla

Corporación Unificada Nacional de Educación Superior

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Liceth Yumari Rojas Diaz ,
Liceth Yumari Rojas Diaz

Corporación Unificada Nacional de Educación Superior

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Nelson Enrique Ortiz ,
Nelson Enrique Ortiz

Corporación Unificada Nacional de Educación Superior

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Maribel Garcia Rojas ,
Maribel Garcia Rojas

Corporación Unificada Nacional de Educación Superior

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Abstract

This article shows the results of the research conducted to a group of people invited to the SingleTrack bicycle workshop, in order to detect the current status of the brand positioning in the Quirinal neighborhood in the city of Bogota through the data collection instrument of an interview conducted directly to 7 previously selected customers; and from the analysis of the results, identify challenges and opportunities to determine and create a positioning strategy that manages to consolidate the brand in the town of Teusaquillo for the year 2024. SingleTrack is a brand located in the Quirinal neighborhood of the city of Bogota, offering maintenance services, enlistment, pre-enlistment, depinning, washing and sale of accessories for all types of bicycles.

Keywords:

Positioning,
Bicycle,
Digital Media,
Perception,

How to Cite

1.
González Ruiz A del P, Montoya Falla JA, Rojas Diaz LY, Ortiz NE, Garcia Rojas M. Positioning of the brand SingleTrack bicycle workshop in the Quirinal neighborhood of Bogota: Strategies for the year 2023. Health Leadership and Quality of Life [Internet]. 2022 Apr. 11 [cited 2024 Jul. 4];1:17. Available from: https://hl.saludcyt.ar/index.php/hl/article/view/17

Copyright Notice

The article is distributed under the Creative Commons Attribution 4.0 License. Unless otherwise stated, associated published material is distributed under the same licence.

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Vol. 1 (2022)
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